Thursday, August 28, 2008

brand name retailers go-to college

By Shannon Kelly

Great article in the Wall Street Journal on retailers attempt to reach college campuses with pop-up locations to generate buzz and increase sales. Check it out here.

{source: WSJ. Photo: Kiehl's}

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About Shannon Kelly of in your head

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Passionate about understanding consumer culture, I founded IN YOUR HEAD consultancy to transform my knowledge of marketing, innovation and merchandising into strategies for retail, food & lifestyle industries. My Trendscaping blog includes selections of current globetrotting and trend hunting adventures.

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