Tuesday, March 10, 2009
Basics are the new black
Economic change can be a hard adjustment for some.Gone are the days of extravagance, luxury and gluttony. Last night a friend confided in me that she felt it in poor taste to wear certain items or eat out at a fancy restaurant. Turns out the appropriate response these days is "It was on sale" or "we met for happy-hour".
Now, before you get in a tizzy, let's define: Basic relates to the base or essence of the object. It does not mean less flavor or boring. Quite the opposite. As the consumer mind set evaluates cost, the risk/reward ratio is shifting further toward sustainable, comfortable experiences that gratify beyond an impulse purchase. To spend our hard earned cash - a little research of the source is necessary.
Once I've chose my purveyor or brand, the options are pretty exciting. There's unlimited options with flour, sugar, eggs and butter OR tshirts, jeans, a classic blazer and pencil skirt. And, if I'm on a budget, a few spices/vegetables OR shoes/handbag give more bang for your buck in an uncertain market.Perhaps basic will inspire a greater exploration of creativity.
Labels: basic is the new black, fashion, food, luxury products, produce, retail, shoes, thoughts, trend projections
