Friday, November 20, 2009
The patisserie (and design) of dreams
This September Philippe Conticini unveiled his latest creation, La Pâtisserie des Rêves (the patisserie of dreams), in the chic 7th arrondissement in Paris.The modern boutique-style space is fresh and colorful with the desserts displayed on a round platforms with temperature controlled glass bell suspended from the ceiling. We love how the design elevates the importance of select culinary works of art (15 on display at one time vs. 50) without feeling precious or overtly apothecary (a common mistake when using glass jars in merchandising displays).
According to Coolhunter, "customers order their selection from the staff, after which each order appears directly from the kitchen," which we assume both increases speed of service and eliminates the complexity involved with handling the complicated glass bell displays.
Labels: art, design, merchandising, paris, retail, sweets, visual merchandising trends
